What matters need to avoid and pay attention to enterprise LOGO design

Front: an enterprise logo design should not be mixed with religious and cultural taboo symbol elements come in.

For example, Nazi, paganism and other taboo elements that are hated by people all over the world should not be used no matter how good they are, so as to avoid negative impact on their corporate brand. Due to the cultural differences of various countries, each country and region has its own cultural characteristics and cultural taboos, and each nation and region also has its own living habits and cultural aesthetics. For example, lotus is taboo in Japan, but lotus is a symbol of purity and nobility in China. There are also some countries and regions, taboo numbers 9, 4, etc. Therefore, if you are serving corporate customers in the area of cultural taboos, be sure to research before design. You can imagine that when your corporate logo design with 4 as a creative symbol appears in countries and regions such as Japan and South Korea, where 4 is taboo, how consumers will look at your corporate brand is absolutely a very bad thing.

For example, dragon culture is a symbol of auspiciousness in Chinese and Eastern cultures, but it is a meaning of evil in the West. So when you are ready to take the dragon as the main element to creative design of corporate logo or mascot, we must first investigate whether it will be spread in western countries and regions. Otherwise, your corporate brand is tantamount to an "evil" incarnation in the West.

Second: the spread of value on the front.

When we are in the corporate LOGO design, cultural taboos, digital taboos, or signs of creativity, or LOGO design beauty, and even graphics contain how much, all of all, we are in order to let your corporate brand get better communication and make efforts. Therefore, please always bear in mind that the first criterion for evaluating the quality of a logo design is communicability.

Here, it is not to say that the aesthetic feeling, connotation and culture of logo design are not important. What we need to express is that communication is the purpose and core needs of a brand. Think carefully, your brand name, advertising language, product core value extraction and so on, auxiliary has become your corporate brand image, so that your brand image is deeply rooted in the customer mind, the first condition is to be able to spread, and then is easy to spread, or easy to spread. Again the United States and connotation of the logo design, if customers can not effectively distinguish competitors, customers can not easily remember, also can not achieve your brand communication value.

Third: logo design must be easy to use.

Use is the brand implementation behavior after the logo design. No matter how good the logo design is, we all need application, such as application in business cards, envelopes, handbags, shopping bags, chain store doors. Body, advertising and so on, all need to carry on the unified standard use to the logo. So the logo design, we must consider the logo in the future in the use of the carrier material, such as cloth, plate, stainless steel, plastic, etc., there is the use of new media media, such as wechat, APP, web page use of the logo effect can achieve effective brand communication. When the use area is small and the logo design is complicated, it is not necessary to use the logo and continue to use the logo, but to use the auxiliary graphics and auxiliary elements of the brand. Some do LOGO design, due to the use of carrier consideration is not clear, when the LOGO is applied to the product, but found that you can not see the LOGO, so since you can not see the LOGO, then it is equal to the failure of LOGO design.

Due to the limited time, today to temporarily share here, a successful corporate logo design needs to pay attention to a lot of matters, such as font, color, portrait, whether easy to copy, form of expression and so on, there is time to share one by one. In a word, before the enterprise logo design must be fully investigated and analyzed, logo design is not simple to the novice pinch simple things.