How does packaging design highlight the importance of packaging pattern design of brand image

         Brand image needs to be shaped by LOGO, product packaging image, advertising language, brand value, advertising plane and other aspects. So how to effectively reflect the personalized image of the brand in the product packaging design, make the brand stand out in the similar competition, is a problem that every packaging design needs to seriously consider. Juhe Brand, a packaging design company, believes that packaging design should start from multiple elements such as trademark, pattern, color, shape and material, and follow the basic principles of brand design and consumers' familiar usage habits under the premise of considering the characteristics of goods, and realize the basic functions of packaging: Protection of goods, beautification of goods, convenient use, etc., these are the basic principles of any packaging design need to follow, do not try to change consumers have been familiar with the use of habits and cognition, so as to let their own brand ride, easy to meet the needs of consumers. How to highlight the brand characteristics, we need to focus on packaging design patterns and colors.